Success Stories

"We have leveraged Rainbow Rewards at point-of-purchase to convert at least half a dozen people from walking away on a purchase to becoming an Oregon Hot Tubs customer! This program not only helps bring in new business, it has also helped us close the sale on business that was about to walk out the door. It's easy and helps us build relationships with our customers, what more could you ask for?"

Sales Rep, Oregon Hot Tubs
Participating Merchant since September 2008

Success Stories

"Signing up was easy and Rainbow Rewards took the time to train our stores about how the program worked. It is great to be a part of a program that benefits our customers and local charities. We are seeing new customers come into our stores everyday from the program."

Marketing Director, Colorado Bag'n Baggage, Denver, CO
Participating Merchant since October 2010

"Rainbow Rewards is very user friendly for business owners and members, at the beginning I thought it was just certain banks, but customers can sign up ANY card, and save. Instant savings, instant customer appreciation."

Co-Owner, Concordia Ale House, Portland, OR
Participating Merchant since March 2007

"I like the tracking we can do. Rainbow Rewards members are the type of members we are looking for. Members spend more than 2x our average ticket price and come in often."

Owner, Nu Way Market, Los Molinos, CA
Participating Merchant since December 2007

"I like that it's easy to use, automatic, and I can track exactly how much it's helping the business. There's no guesswork involved."

Owner, Paccini Restaurant, Portland, OR
Participating Merchant since June 2007

"We were only guessing about our demographic, but your data just confirms it. This is wonderful stuff! We had no idea the reporting would be so detailed. It's so useful to see if someone came back again. Your numbers are in fact a bit higher than our average ticket now. Our average ticket has dropped a bit because of the economy, but your ticket keeps us at previous levels. Now we're just determining how best to utilize this program for our customers...when a customer is wavering on their purchase or for everyone!"

Owner, Foot Solutions & Shoes that Fit, Elk Grove, CA
Participating Merchant since July 2009

"In order to survive today, I need good food + relationships and Rainbow Rewards is one tool that helps me see big time results. I have been a partner with Rainbow Rewards since they launched in Oregon in 2007. We are in a college town & I use this program to welcome the new students and keep the current students and Eugene residents coming back. The first time offer + everyday cash back really make an impact to my customers. I tell everyone making a credit card payment about this program & it has literally paid off."

Owner, Big Town Hero, Eugene Oregon
Participating Merchant since March 2007

"We've been a merchant with Rainbow Rewards since 2007 and we still have customer-members who come in because of the Cash Back through Rainbow Rewards. In this economy it helps me retain repeat and I also have new customers interested in joining too! With these rewards, members know customers can net savings every day with every purchase—not just when they have a coupon! Plus customers feel good knowing a portion of this loyalty program goes to charity. Give a little, and you get a lot!"

Owner, Extreme Pizza, Sacramento, CA
Participating Merchant since November 2007

Proof Positive

  • Automotive

    30% More Spend Per Transaction

    An Oregon-based discount tire and auto repair business realized an incremental $115 spend per customer—and a 30% increase in their average ticket—versus non-Rainbow Rewards customers. In one year, the business gained an additional $45,000 in sales.

     

     

     

     

  • Automotive

    21% More Frequency

    A Colorado-area auto service outlet realized a 21% increase in Rainbow Rewards member visit frequency versus non-members.

  • Restaurant

    15% Transaction Growth

    A leading casual dining restaurant in the Colorado market realized 15% higher checks over 12 months versus their non-Rainbow Rewards customers.

  • Media

    Top Dollar ROI on Spend

    For every dollar spent in media programs*, merchants earned:
    $15.48 in top line sales with Rainbow Rewards
    $12.90 in top line sales with other media
    $1.10 in top line sales with Groupon

    * Note: Rainbow Rewards includes all customer cash back and related administrative costs compared to total transaction revenue Sept. 2010. Other media include average reported sales associated with investment in Newspaper, TV, Radio, Coupon Books and other direct media. Source, DMA 2008, the Knowledge Base, issue 2. Groupon data from www.o2p.org/group-on-roi-the-math Sept. 2010.

 

Protecting Your Privacy

Rainbow Rewards is committed to protecting your privacy and will not share any of your information with any third party without your permission.

Established Rules with Our Member Merchants

Rainbow Rewards is a partnership between member consumers and member merchants with rules established to respect your privacy. Communications from member merchants to member consumers are carefully screened by Rainbow Rewards to ensure that they are relevant and appropriate. We do not share any personal information with any Rainbow Rewards member merchant or any other third party retailer without your permission.

Members Buyers Club

If you choose to participate in the Members Buyers Club, you will be asked to share your likes and dislikes so that we can best customize offerings for you. If you purchase a Rainbow Rewards special offer, your name, address and preferred communication method, but no other personal details, are given to the vendor so that your order can be fulfilled.

Special Offers and Communications

You may receive promotional materials and offers to you from member merchants. These materials are reviewed and screened by a Rainbow Rewards Marketing Consultant and sent to you from Rainbow Rewards. We do not share the list or any information about our consumer members with any merchant.

Rainbow Rewards Employees/Consultants Access

All Rainbow Rewards employees and technical consultants who may have access to your personal information are required by Rainbow Rewards to sign a confidentiality agreement, which specifically requires that your privacy will be respected.

Compliance with Legal Process

We may disclose personal information if we are required to do so by law or we in good faith believe that such action is necessary to: comply with the law or with legal process; protect and defend our rights and property; or protect the personal safety or property of our users or the public (among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions).

Changes

Significant changes to the Privacy Policy will be sent to members by email. We may change this Privacy Policy at any time with or without notice.

Questions and Comments?

If you have any questions or comments regarding our privacy statement or policies, you may contact us by mail at Suite 2250, 999 18th Street, Denver CO 80202 or by emailing This email address is protected from spambots by JavaScript encryption. Please turn on your JavaScript to view it..

 

Security

Rainbow Rewards is built on integrity, both as a company value and as a data management policy. It begins with our privacy policy, includes our good standing with the Better Business Bureau, and extends to the technology and procedures we use throughout our operations.

Data Transmission

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Whenever you are viewing confidential information in your browser, data is being transmitted from our servers to your computer. For all such data communication, we use a 256-bit encryption protocol called SSL (Secure Socket Layer) that is specifically designed to prevent the data from being intercepted and hacked. The use of this protocol is evident when the "http" prefix in your browser's address bar changes to "https" - for example, when you log in to your account.

Our site has been secured by GoDaddy, the largest provider of SSL certificates in the world. Wherever you see the GoDaddy seal, you may click on it for information about our use of the SSL protocol.

User Authentication

Rainbow Rewards authenticates users through the use of usernames and passwords. To the extent you are careful to keep this information confidential, it is a secure means of providing account information, rewards and special offers only to authorized users.

Card Numbers

Rainbow Rewards uses an industry-standard encryption technology called MD5 (Message Digest 5) to protect card numbers. Using a sophisticated algorithm, MD5 scrambles the card number into a hash or a meaningless sequence of characters. It is a one-way hash in the sense that it cannot be reverse-engineered to determine the original card number.

As a result, only the last four digits of a card number are displayed so that you know which cards are registered with Rainbow Rewards. In fact, we do not even store the full card number on our system - only the hash.

Intrusion Prevention

We use multiple firewalls and other intrusion prevention technologies to protect our systems and data resources. Our networks are regularly scanned by Coalfire Systems, certified by the PCI Security Standards Council as an Approved Scanning Vendor, and reviewed for any potential vulnerabilities. Software upgrades and patches are applied diligently to keep our systems secure.

Credible Partners

In order to maintain a high level of security through the transaction collection and validation phase, Rainbow Rewards has partnered with Golden Retriever Systems, the leader in loyalty transaction processing. GRS is a wholly-owned subsidiary of TSYS (NYSE:TSS), the preeminent supplier of acquiring solutions, related systems and integrated support services to the acquiring industry and its customers.

Rainbow Rewards has also partnered with First Data Commercial Services, which represents nearly 5 million merchants worldwide. FDCS is a business unit of First Data Corporation (NYSE:FDC), the world's largest provider of payment processing services to financial institutions, businesses and governments.

Both GRS and FDC are compliant with the Payment Card Industry Data Security Standard (PCI DSS), which means they meet the rigorous data processing and security requirements set forth by the Visa CISP and MasterCard SDP programs. To maintain PCI compliance, annual audits are performed by Coalfire Systems, certified as a Qualified Security Assessor.

Security Precautions Worth Noting

Rainbow Rewards will never ask for your full 16-digit card number, and you should never send us your full card number. If we require a receipt or statement as proof of purchase, you should send it to us using our secure fax number and ensure that the full card number is not on the receipt or statement before faxing.

In very rare cases, a Rainbow Rewards employee may call to speak with you directly. The caller will identify themselves as an employee of Rainbow Rewards and you should feel free to ask to call back. To get the number, call information, look us up in a directory or visit our website - each provides a degree of confidence the caller is not masquerading as an employee of Rainbow Rewards.

 

About Us

We appreciate that you would like to learn more about us, but the main thing you need to know is this: Rainbow Rewards is all about you.

Our mission is to support local businesses and the local community. We do that through helping business owners like you to grow while helping our members find—and shop at—local retailers. Plus, we donate a percentage of our revenue to local charities. That's how we make cash back feel so good: everyone benefits.

In 2004, Dr. Ed Manners founded Rainbow Rewards. Since then, we've connected nearly one million customers with cash back opportunities at more than 20,000 businesses. As your advocate, we give you a powerful tool to drive your business and numerous opportunities for you to build more relationships with the customers in the neighborhoods you serve.

Meet the Team

Our senior leaders are dedicated to putting their extensive years of experience to work for you.

Dr. Ed Manners, CEO. Ed has over 30 years of experience as a senior executive in the Australian media industry and previously served as chairman of Brumby's Bakeries Limited. He and his wife Cathy credit Rainbow Rewards for helping them discover Denver businesses and people in their community after relocating to Colorado.

Nancy Fulton, CFO. Prior to Rainbow Rewards, Nancy was most recently Vice President of Compliance for TQ3Navigant. She has over 15 years of accounting and finance experience in service industries. Nancy shops our participating businesses for her kids' school and sports needs.

Wendy Lucia, SVP Sales. A former Vice President of Global Accounts for AT&T, Wendy has over 20 years of sales management experience in the telecommunications industry. She especially loves discovering local designers and connecting them with Rainbow Rewards—and her wardrobe.

Rick Matsumoto, COO/EVP. Rick has over 18 years of operations experience in the marketing technology industry and is a Certified Information Security Manager. Previously, he served as Executive Vice President and COO of ASTECH InterMedia. Rick likes to pick up the tab when eating with friends and family so he gets the cash back.